Monday, January 18, 2010

"Mr. Capehart, you have arrived"

This morning, Viva Jonathan Capehart had it's coming out so to speak, on MSNBC's Morning Joe thanks to the always jocular and disturbingly strapping, Willie Geist.

Willie, flanked by Viva staff favorite Old Man Barnacle, announced that the Viva franchise had risen from the ashes like some genius slacker phoenix and declared, "Mr. Capehart, you have arrived" referencing the immense fame and fortune that is now coming Jonathan's way due to being selected as the new Viva hot property. The front page and VJC schwag was prominently displayed on-screen with priceless commentary by the Morning Joe crew. Most notably was Mika's aside that this t-shirt will be her new nightie; leading our creative director Ted to lock himself in his office with only his imagination and Photoshop in creating what will probably be something we'll have to fire him for.

1 comment:

  1. Hi Paul,

    LOVE the new blog and all the t-shirts, mugs, etc. Viva Jonathan Capehart and happy blogging!